Sweet Dreams sells pillows for $25 each. Variable costs are $15 per pillow. The company is considering improving the quality of materials which will increase variable costs to $19. The company expects the improved materials will increase sales from 1,200 to 1,500 pillows per month. The impact of this change on total contribution margin would be a(n): __________

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ayokenny2001 ayokenny2001 · Answer 1 · 2022-02-22T12:03:18+01:00

The impact of this change on total contribution margin would be : decrease in contribution margin by $3,000

Contribution margin is a product's price minus all associated variable costs, resulting in the incremental profit earned for each unit sold.

In this question, we have to apply the contribution margin formula which is shown below:

Contribution margin = Sales - variable cost

Where,

Sales = Selling price per pillow × number of pillows sold

= $25 × $1,200

= $30,000

And, the variable cost

= Variable cost per pillow × number of pillows sold

= $15 × $1,200

= $18,000

So, the contribution margin equals to

= $30,000 - $18,000

= $12,000

Now due to material improvement,

The new Sales

= Selling price per pillow × updated number of pillows sold

= $25 × $1,500

= $37,500

And, the variable cost

= Variable cost per pillow × updated number of pillows sold

= $15 × $1,500

= $22,500

So, the new contribution margin equals to

= $37,500 - $22,500

= $15,000

Hence, the contribution margin decrease by $3,000 ($15,000 - $12,000)

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