The marketing of goods and services to organizations so that they could create more goods and services that add value is known as business-to-business (B2B) marketing.
Business-to-business means the business relationship between an entity and another. The organizations that buy B2B goods and services use them for either:
Thus, business-to-business marketing involves the marketing of goods and services by one organization to other organizations for use in the creation of goods and services that add value.
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