Walmart is using a positioning strategy to separate itself from its competitors by meeting a customer need.
The positioning of the market is a strategic practice used to identify a brand or product in the market by a company. It is a strategy used to distinguish a firm's product.
The positioning strategy can help communicate the firm’s or the product’s value proposition, which communicates the customer benefits to be received from a product or service and thereby provides reasons for wanting to purchase it.
Hence, Walmart is using a positioning strategy to separate itself from its competitors by meeting a customer need.
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