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Sophia used the Consumer Reports website to research an economical choice for a new washer and dryer for her apartment, and she trusted the information because the website was not affiliated with the sellers of these products. This is an example of which type of information source in the purchase decision process

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Tundexi

The public source of information is used in the purchase decision process by Sophia.

What is a public source of information?

A public source of information refers to a source of information of a non-confidential nature that are publicly available for all.

The public source of information are access through:

  • internet search means.
  • information service subscription.
  • materials created and sent to members of the public.

In conclusion, the public source of information is used in the purchase decision process by Sophia.

Read more about public source

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