The price of hybrid vehicles in comparison to the other vehicles would be an example of product repositioning.
Product repositioning is when a company changes their status in the marketplace. Repositioning happens to fulfill consumer wants and needs at a particular time.
Like changes to the marketing mix including product, price, location, and promotion, repositioning refers to changing the position of product in minds of target market.
Hence, the price of hybrid vehicles in comparison to the other vehicles would be an example of product repositioning.
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