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A manager feels confident that earnings will increase in the next few months and therefore believes it will benefit himself, his branch, his employees, and his shareholders to exaggerate current earnings just a little. This decision

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Tundexi

The decision of the manager has serious long-term consequences for the firm and does not align with a conscious marketing approach.

What is a conscious marketing approach?

A conscious marketing approach is adopted by firm with fairness and honesty over a long-term to ensure safety of shareholders funds, retained earning etc.

However, as he thinks about exaggerating the current earnings just a little, this will have serious long-term consequences for the firm.

Read more about marketing approach

brainly.com/question/25640993

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