One of the proven strategy in which startup companies can effectively compete against large number of established competitors is by Establishing a solid digital presence for their small and medium scale businesses.
A startup company is a company that is newly coming up. They are still fresh in business and sometimes require time to grow and become firm in the market.
For these small businesses to grow, their presence would need to be felt. One way is by massively putting out their selves digitally. In a world of social media, they can take advantage of that to compete against big competitors.
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