One ethical guideline that soft drink companies follow to market in the United Kingdom is not to advertise to children under 16 years in some media.
Ethical guidelines are rules that must be observed in doing business to minimize breaking business ethical guidelines.
Ethical guidelines define actions that are morally right or wrong. The guidelines are provided to be followed to avoid violations and their consequences.
Thus, a soft drink company marketing a drink in the United Kingdom must follow ethical guidelines, including:
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