If there is a scenario where an advertisement will not cause a consumer to immediately purchase the good, this is the lagged effect.
What is the lagged effect?
As the term suggests, it refers to an effect of advertising that is not immediately noticed on the consumer.
This means that the consumer might not immediately make a purchase after they see an advertisement, but they will still make a purchase at a later date thanks to that advert they saw remaining in their minds.
Find out more on advertisements at https://brainly.com/question/15611949.
