The reason the adoption of the Behind-The-Plate Signage was stalled at the Major League Baseball (MLB) was that:
"In the early 90s, George Steinbrenner thought it was a "slippery path to a bad place". The main source of concern was that it would lead to overcommercialization.
The resistance to the idea of installing signages for adverts behind-the-plate disappeared after the 1993 season.
One of the reasons that helped was the increase in revenues as a result of the installation of the signages.
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