The basic five stages are problem recognition, information search, alternatives evaluation, purchase decision, and post-purchase evaluation.
What is a purchase?
A purchase refers to the action of buying something. Purchasing is considered an important course of action.
There are five main stages that a customer needs to undergo before making any decision either to buy a product or not.
The five stages are
- Problem recognition- It is the most basic step that ensures if there is a need for purchase.
- Information search- The next step is to search the information related to the Tata Nano
- Alternatives evaluation- It helps in evaluating the choices available for the product. Other options for cars are taken into consideration.
- Purchase decision- After evaluation, a consumer may decide between buying Tata Nano. This decision depends upon the feedback of other people.
- Post-purchase evaluation- After purchasing, it may lead to brand loyalty if the customer is satisfied with the purchase.
Learn more about the Purchase decision process here
https://brainly.com/question/26517026
