When a company places its products or services in many retail outlets, then that density of distribution is referred to as Intensive distribution.
The fourth option is the correct answer.
Distribution is a channel through which a product or service is provided by the manufacturing firm to the marketplace so that the consumers can buy it.
Intensive distribution is one of the distribution densities where the production firm tries to cater to many outlets for placing its manufactured products or services.
When the distribution is done by a firm to a single outlet relating to their products or services then it is called extensive distribution whereas the distribution is considered selective when the firm places its goods or services in fewer outlets.
Therefore, the placing of products or services by a firm in many outlets is said to be an intensive distribution.
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