Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling.
Sales promotion can be defined as the process of creating awareness about a product to consumer or audience so as to increase sales.
Most companies or organization tend to makes use of sales promotion as a form of advertising in order to create product or brand awareness.
Therefore Directed to ultimate consumers, consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling.
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