If a company regularly imitates rivals by copying new products, marketing messages, or other aspects of their strategy, this is an example of benchmarking
Benchmarking is one of the strategies used by company to stay on edge and to remain competitive in the market.
When company benchmarks, what they do is look out for where their competitor are doing better than them and then imitate such.
Hence we can conclude that if a company regularly imitates rivals by copying new products, marketing messages, or other aspects of their strategy, this is an example of benchmarking
Learn more on benchmarking here; https://brainly.com/question/5561623
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