Integrated marketing communications is being used by Lush Lawns to promote its business, as they are using the same logo and shade of green in all forms of communication including its online ads, truck signage, Web site, and business cards.
IMC is the process of combining marketing communication aspects such as public relations, social media, and audience analytics to create an integrated marketing communication strategy.
Business development concepts, and advertising into a brand identity that is consistent across many media channels.
Thus they are using Integrated marketing communications.
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