Lucentio, masquerading as Cambio, speaks in prose because: Speaking in prose helps him to communicate with Bianca, who is a simple girl with a poor education.
Communication actually refers to the way an interaction exists between two or more people. There are different ways people communicate. Communication is carried out in order to pass an information or establish a relationship.
Thus, we see that Lucentio masqueraded as Cambio. He then speaks in prose so that he could communicate to Bianca.
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