When AARP (American Association of Retired Persons) pays to run an advertisement on certain television station it is outside lobbying.
What is outside lobbying?
It is a way of mobilizing people especially citizens towards a particular movement.
This is done by leaders to create awareness about a program or social activity in order to get reactions from people.
The media is a major tool or channel for it.
Therefore, when AARP (American Association of Retired Persons) pays to run an advertisement on certain television station it is outside lobbying.
Learn more on lobbying here,
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