Call to actions are used in ads to provide an easy and clear way for people viewing the ad to take actions and further interact with the brand.
It is a marketing strategy that helps a company achieve its goals by encouraging the target audience to interact with the organization, which can be through the use of imperative words and encouraging access to a link.
Therefore, the call to action strategy helps to engage the consumer and encourage him to take an action that is favorable to the company.
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