"Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him...." Kyle is concerned about the practice of advergaming. This is further explained below.
Generally, advergaming is simply defined as Advergaming refers to the practice of using video games to promote real-world businesses and goods.
In conclusion, "Kyle fantasized of being able to program anything electronically. He developed a new video game, and a huge corporation wanted to acquire it...." Kyle has reservations about the practice of advertisement gaming.
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