The concern with health and well-being in the USA is a social trend that can be evidenced by organizational strategies, such as the food industry.
As an example, we can mention the French fries brand Lay's, whose strategy to follow the social trend was to reduce the fat in its products by 40%.
It corresponds to a social movement where individuals start to behave or develop to determine characteristics, which can arise spontaneously or not.
Therefore, social trends generate new needs for consumers, which can be strategically used by organizations to increase competitiveness and market positioning.
Find out more about social trend here:
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