A descriptive technique for obtaining the self-reported attitudes or behaviors of a representative sample of a population is known as a: Survey.
A survey is defined as the technique that is used to obtain the best information about the behaviors and attitudes of particular segment of customers.
Adding to it, it is used in that case where the budget is limited and the main purpose is to examine general trends as this is a cheap method and can cover a large number of people.
The main limitation of this technique include the fact that the people who are the part of this survey may lie and surveys are usually anonymous.
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