Tamika engaged in her job as a research analyst as an activity of Environmental scanning.
Environmental scanning is the continuous observation of trends and events in an organization's surrounding environment that affect its current and future performance.
Tamika in her job gather and analyze information about the product and pricing strategies of competing organization and keep a track of trends regarding the popularity based on different segments of the United States, this is an example of market scanning.
The benefit of market scanning is it helps to formulate strategies and goals for the organization based on current trends and patterns. It also helps to identify the strength and weak areas of any organization.
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