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Comparison advertising is used to induce a risk averse individual to purchase a new product because if the consumer expects homogeneity between the old and the new product, Multiple choice question. the individual will not likely switch from the existing product to the new product the individual will likely switch to the new product to determine its quality the individual will be indifferent between the existing product and the new product

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jayilych4real

Comparison advertising is good because it helps a risk-averse individual because if the consumer expects homogeneity, then A. the individual will not likely switch from the existing product to the new product

What is Comparison Advertising?

This refers to the type of advertising that is done when the features and qualities of different products are compared.

Hence, we can see that comparison advertising is good because it helps a risk-averse individual to purchase a new product so that he would not refuse to buy the new product.

Read more about comparison advertising here:

https://brainly.com/question/9139668

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