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Suppose a developer is interested in building a new subdivision of single-family homes. Through her market research, the developer has determined that the target market segment potential in year 1 consists of 176 households. If the developer projects that she will be able to sell 44 homes in the first year, what is her assumed capture rate?

Respuesta :

The assumed capture rate will be 25%.

How to calculate the rate?

From the information given, the the developer has determined that the target market segment potential in year 1 consists of 176 households and the developer projects that she will be able to sell 44 homes in the first year.

The capture rate will be:

= 44/176

= 25%

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