The reason why consumer products need greater adaptation to the global market is that they are fashionable or faddish.
Consumer products are based on the current fashion or trend in the place they are sold.
That same trend might not be the same around the world so the consumer product would need to be adapted for whatever trend is going on in the place it is to be sold.
Find out more on difficulties in marketing goods at https://brainly.com/question/18916752.
#SPJ1