In order to diversify into the telecommunications business, it would be advisable for IBM to use a penetration strategy.
A method of planning to enter a new market, which would ideally be beneficial for the business organization, is known as a penetration strategy. The products a business deals in are already existing with competitors in the market under the use of this strategy.
Hence, the significance of penetration strategy is aforementioned.
Learn more about penetration strategy here:
https://brainly.com/question/14938388
#SPJ1
