A company that accepts responsibility for a problem and does all that society expects to solve that problem is using:

a defensive strategy.
a proactive strategy.
an accommodative strategy.
a reactive strategy.

A tobacco company taking a reactive stance to the claims that smoking causes cancer would:

1. stop selling cigarettes as they are harmful to your health and actively warn consumers about the dangers of tobacco use.
2. create an advertising campaign, suggesting that breathing secondhand smoke was less dangerous than drinking milk.
3. sponsor advertisements on the impact that smoking can have on your health.
4. place a warning label on cigarette packages about the dangers of smoking.

Generally, there ___ a trade-off between being socially responsible and economic performance.