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Serena is the CEO of an online retailer. She and her immediate staff have decided to implement a company-wide marketing strategy to improve online sales in Central and South America. What type of strategic approach is Serena engaging in

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ogorwyne

The type of strategy that Serena is using here is what is called the Top-down strategic planning.

What is the Top-down strategic planning

This is the type of organizational flow where information and other sorts of activities is made to flow from the top to the lower levels of hierarchy.

Serena is the CEO and she has asked her subordinates to come up with a a strategy for the company.

Read more on the Top-down strategic planning here: https://brainly.com/question/27770473

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