Social media offer a way for brands to invite consumers to engage and interact while they develop shareable content.
A brand is an intangible marketing concept that helps people identify a company, product, or individual. People often confuse brands with things like slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
Thus, Social Media plays a vital role in encouraging a brand, and through social media, brands can seed many forms of content in social communities as they try to boost engagement and sharing.
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