The company selling the product is using emotional appeal in setting up the advertising.
How does advertising impact business?
A company's marketing department is responsible for identifying strategies that will promote products and services to generate consumer value and market positioning. Advertising aligned with the brand's values will attract and retain consumers, increasing competitiveness.
Therefore, by using an emotional appeal in advertising, the cosmetics company is using a method of competition not based on price, but on the benefits of the product.
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