When considering criteria used to select projects, capturing a larger market share, or reducing the dependency on unreliable suppliers would both be examples of non-financial criteria.
What are non-financial criteria?
Non-financial criteria are performance factors that cannot be expressed in monetary terms.
Some of the non-financial criteria for controlling and measuring performance include:
- Customer retention
- Customer satisfaction
- Product or service quality
- New customer development
- Internal process productivity
- Company and brand reputation
- Employee training and development.
Thus, when considering criteria used to select projects, capturing a larger market share, or reducing the dependency on unreliable suppliers would both be examples of non-financial criteria.
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