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Market and Market Research
Exercise #2
Having just talked to the management team about why marketing is important, you now want to conduct some secondary research into the computer industry and primary research into consumers’ needs, views and wants.
Exercise:
Using the internet find some secondary information on the computer industry within your country or a country of your choice. See if you can find two pieces of information:
1.​Market share of computer manufacturers within your country.
2. ​The value of the computer industry within your country.
A) ​Having found this information, list why you think it is important for MJA, Inc. to have both sets of data?
Primary Research
Your company needs to find out more about the potential of computer users.
B) ​What primary research methods are appropriate to find out about the needs of computer users. What are the advantages and disadvantages of each?
C) ​Why is it important for MJA, Inc. to conduct both primary & secondary research?

Respuesta :

1. Dell is the market leader in the United States, followed by HP Inc., while Lenovo and Apple, who are ranked third and fourth, respectively. 2. ​Manufacturers determine the worth of the domestic computer industry.

A. The information will support management decisions and give a sense of how competitive the market is. B. Interviews with staff members and dilemmas are the main techniques. C. Primary and secondary research are both critical for a business.

What is marketing?

The practice of a business of promoting the purchase and sale of goods and services is referred to as “marketing.” Promotion, publicity, and advertising make up marketing.

1. The two businesses, who hold a combined market share of more than 50%, are Dell and HP Inc., who also hold the second- and third-place spots in the U.S. PC market, respectively. 2. The sum of PC sales from all manufacturers represents the industry's value.

A. The information will support management decisions and give a sense of how competitive the market is. Market share data will assist the firm in choosing a goal that is doable.

B. Merit is inexpensive, and demerit isn't always the right information in ambiguous situations. The merit of a hiring interview can be quickly evaluated, whereas the demerit is expensive.

C. Secondary research is a base of choice, while primary research is the primary need.

Hence, the significance of the market research is aforementioned.

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