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Marketing Environment
Exercise #4
The personal computer market is very competitive and is influenced by many internal and external factors. Some of the uncontrollable factors that influence the personal computer market include: political, economical, social and technological factors that can have an impact on the organizations strategy.
Exercise:
List below the P.E.S.T. factors that could influence the MJA, Inc. marketing strategy:
Political
1.
2.
3.
Economical
1.
2.
3.
Social
1.
2.
3.
Technological
1.
2.
3.

Respuesta :

azikennamdi

The Marketing Analysis that has been carried out below is known by the acronym P.E.S.T.

What is P.E.S.T?

In marketing, P.E.S.T is the name given to marketing analysis that examines factors that can affect the market performance of a company. They are:

  • Political
  • Economical
  • Social
  • Technological.

What is the P.E.S.T. factors that could influence the MJA, Inc. marketing strategy?

Political

1. Government policies of the local country

2. Government policies of the foreign markets

3. Relationship of the government with countries that produce Rare Earth Minerals used for the production of laptops

Economical

1.  Increase in aggregate demand

2. Foreign Exchange conditions

3. Employment/Unemployment

Social

1. Trends that are associated with the use of Personal Computers

2. The need for people to work anywhere and remotely thus making laptops more preferable

3. The demand for lighter and energy-efficient computing

Technological

1. discovery of new technologies by competition

2. demand for integrated computing and leisure

3. demand for more powerful computing.

Learn more about P.E.S.T. at;
https://brainly.com/question/2437815
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