Mattew Becklo's audience in his review of Kanye West's "Donda" album is Catholics, as Becklo is a commentator and director of Catholic Ministries Word on Fire.
The media, such as a review of an album made on a blog, as in the statement of the question, is capable of reaching a large number of people, and instituting reflection and knowledge on a topic, generating persuasion and a call to action by example.
Therefore, an album review by a Catholic leader for a Catholic community will influence the way the audience perceives Kanye West's album and his ideas.
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