The most important use of marketing research is that _______. Question 10 options: it can help managers serve both current and future customers accurately and efficiently it helps managers eliminate the use of big data for data analysis it helps managers focus on quantity rather than quality of products it can help managers ensure that secondary data do not influence marketing decisions

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11-07-2022
Business

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The most important use of marketing research is that _______. Question 10 options: it can help managers serve both current and future customers accurately and efficiently it helps managers eliminate the use of big data for data analysis it helps managers focus on quantity rather than quality of products it can help managers ensure that secondary data do not influence marketing decisions

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tutorconsortium33 tutorconsortium33 · Answer 1 · 2022-07-19T12:17:44+02:00

(A) It can help managers to serve both current and future customers accurately and efficiently.

What is marketing research?

Market research is a systematic attempt to obtain knowledge of target markets and customers, beginning with who they are.
It is an essential component of corporate strategy and a critical aspect in retaining competitiveness.

Uses of market research:

Make pricing, promotion, product, and location decisions.
Comprehend how your items or services related to your target market.
Deliver and broaden your product and service offerings.
Better grasp your competitors' business models.
Grasp your industry's present climate.
Discover new opportunities.
It can assist managers in providing accurate and efficient service to both present and prospective consumers.

Therefore, the most important use of market research is (A) it can help managers to serve both current and future customers accurately and efficiently.

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