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Fun Time Corp. has decided to move production of its board games for children and adults from the United States to Mexico to realize cost savings. At the same time, the company has decided to make Spanish-language versions of the games and distribute them in Central and South America. Most likely Fun Time is pursuing a strategy of ________. Multiple Choice

Respuesta :

Most likely Fun Time is pursuing a strategy of growth/concentration based on horizontal integration.

What is concentration in expansion strategy?

  • The first level type of the grand expansion strategy, expansion by concentration, includes investing resources in a product line that meets the needs of the targeted market with the use of tried-and-true technology.

What is concentration approach?

  • A concentration strategy is when a company concentrates on a certain clientele, a particular product, or a particular geographical market.
  • As the name suggests, the main goal is to enable the company to focus its efforts rather than diversify them.

What is horizontal integration?

  • A company that works at the same level in an industry as another one is acquired or merged as part of a strategy known as horizontal integration.
  • Horizontal integrations assist businesses in increasing their size and revenue, entering new markets, diversifying their product lines, and lowering competition.

Learn more about concentration based on horizontal integration here:

https://brainly.com/question/11081329

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