Proteus Sportz is popular for its athletic shoes. It has shoes for soccer, basketball, golf, running, and football. Proteus also carries athletic apparel like caps, shirts, jerseys, shorts, and socks. The shoes and apparel can be best described as examples of product ________, which make up the Proteus product ________.
The shoes and apparel can be best described as examples of product Lines, which make up the Proteus product Mix.
What is Sports Marketing?
The use of sportingand sports-related events to advertise a company, brand, or product is known as sports marketing.
Using this strategy, marketers can use sports' appeal and popularityto draw attention to their company or product.
The marketing and promotion of live sporting events is also included in the category of sports and entertainment marketing.
Our daily exposure to marketing during athletic events includes the Super Bowl commercials, stadium advertisements, and athlete endorsements.
Sports marketing contributes to the development of a brand image for a successful, successful lifestyle that many people aspire to. Your brand gains credibility and becomes more likable in the eyes of the consumer with this kind of image.
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