A manufacturer of hats concentrates all its efforts on cost containment by offering the product in only one size but in a variety of colors, using a one-size-fits-all approach. This involves a ________ targeting strategy.

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11-07-2022
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A manufacturer of hats concentrates all its efforts on cost containment by offering the product in only one size but in a variety of colors, using a one-size-fits-all approach. This involves a ________ targeting strategy.

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mboluwape mboluwape · Answer 1 · 2022-07-15T18:34:21+02:00

A manufacturer of hats concentrates all its efforts on cost containment by offering the product in only one size but in a variety of colors, using a one-size-fits-all approach. This involves mass marketing targeting strategy

What is mass marketing targeting strategy?

Mass marketing strategy is a strategy for sales of product that sees all customers as one with a single preference.

It avoids market segmentation or target customer but product one commodity for sale.

Therefore, a manufacturer of hats concentrates all its efforts on cost containment by offering the product in only one size but in a variety of colors, using a one-size-fits-all approach. This involves mass marketing targeting strategy.

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