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Globalization can create more opportunities for marketers but along with that comes more pressure because they must take into account They will standardize them whenever possible.
What is Globalization?
The contact and integration of people, businesses, and governments around the globe is known as globalization (Commonwealth English; see spelling variations). Since the 18th century, globalization has accelerated due to advancements in communications and transportation technologies. The expansion of international trade and the sharing of ideas, beliefs, and cultures are both results of the increase in global relationships. The main function of globalization is an economic process of connection and integration that has social and cultural components. However, the history of globalization and contemporary globalization both include significant amounts of disagreements and international diplomacy.
Globalization affects the economy in terms of commodities, services, information, technology, and financial resources. The opening up of international marketplaces has a liberating effect on trade in products and money.
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