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According to your textbook, the five major factors to consider in situational audience analysis are: the size of the audience, the physical setting in which the speech occurs., the audience's disposition toward the topic, the audience's disposition toward the speaker, the audience's disposition toward the occasion.

What is situational audience?

Gathering and interpreting data on the recipients of oral, written, or visual communication is the task of audience analysis.

A technical communicator can undertake the analysis in many different ways. Since conducting an audience study can be a daunting undertaking, most experts advise employing a multi-pronged strategy, which frequently results in increased accuracy and efficiency. Michael Albers advises using a number of complementary, independent methodologies in an analysis, such as reader comprehension and topic knowledge.

Additionally, to aid in the completion of an audience analysis, writers can use discussions, in-depth interviews, or focus groups. Conversation and other qualitative research methods will enable the communicator to take into account the many disciplinary and cultural perspectives.

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