When you appeal to logic, in a speech, you appeal to the listener's ability to reason through statistics, facts, and expert testimony to reach a conclusion.
Statistics is the study of data collection, organization, analysis, interpretation, and presentation. It is customary to begin with a statistical population or a statistical model to be studied when applying statistics to a scientific, industrial, or social problem.
Statistical analysis in the context of business intelligence (BI) entails collecting and scrutinizing every data sample in a set of items from which samples can be drawn. In statistics, a sample is a representative selection drawn from a larger population. Statistical analysis seeks to identify trends.
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