A customer's equity with a brand is the difference between the perceived benefits and costs associated with the brand. The more cobranded products a company has, the stronger its brand image because of the increased exposure of the brand to the public
A brand is any name, term, design, symbol, or other feature that differentiates one seller's good or service from those of other sellers.
Popularity of a brand The extent to which a brand is widely purchased by the general public is defined as brand popularity (Kim & Chung, 1997). It is frequently operationally defined as a product's market share (Hellofs & Jacobson, 1999).
Branding is the process of communicating a distinct selling proposition, or differential, that distinguishes a product or service from competitors. Logos, taglines, jingles, and mascots are examples of branding techniques.
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