If a consumer is prepared to spend time comparing competing offerings before making a purchase decision, the product is most likely to be a(n): Select one: a. unsought product. b. convenience product. c. shopping product. d. specialty product.

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08-08-2022
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If a consumer is prepared to spend time comparing competing offerings before making a purchase decision, the product is most likely to be a(n): Select one: a. unsought product. b. convenience product. c. shopping product. d. specialty product.

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smecloudbird18 smecloudbird18 · Answer 1 · 2022-08-22T09:30:54+02:00

If a consumer is prepared to spend time comparing competing offerings before making a purchase decision, the product is most likely to be a shopping product.

Shopping products are the consumer goods which are purchased infrequently and also demand the time, effort, planning and resources from customers at the time of purchase.

The dispersal of shopping products is generally done through selected channels or the limited outlets.

For instance, while purchasing clothes, customers always try different styles and compare their quality, material, and price of the cloth before deciding to purchase.

To know more about shopping products here:

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