In a marketing plan where the primary objective is to create a positive feeling about the brand, such a marketing plan does not account to be specific and measurable. Therefore, the option D holds true.
What is the significance of marketing plan?
Marketing plan can be referred to or considered as such a plan that is aimed at boosting and driving the sales of a company's products. This can be achieved by creating a positive feeling about the brand, however, such marketing plan does not define how will a positive image be created and how much positive their image is.
Therefore, the option D holds true regarding the significance of a marketing plan.
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