An international advertiser is working on an advertisement to promote consumer awareness of the danger of solar radiation causing skin cancer. Her first concern will be to get Consumers' attention.
One of the most important "currency" in the digital world is a customer's attention. Meaningful engagement translates into a brand's ability to grab and hold a consumer's attention.
Getting your customer's attention opens the door to being remembered, to standing out from all the various signals that are being sent to them at any one time, and to securing a more lasting place in their minds.
To learn more about consumer attention visit:
https://brainly.com/question/14717584
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