This phase of the benchmarking process is called integration.
Benchmarking refers to the process of looking at your own performance relative to your competition and determining where you want to be and how you want to achieve your goals. So under this benchmark, you will set your goals and design a series of small, measurable steps which will help you to reach your goal.
The integration phase of the benchmarking process is an approach which is used for evaluating and improving the company performances, by comparing them with the best performing companies.
Hence, when a benchmarking team establishes goals and obtains support from the management team, this process is called integration.
To learn more about Benchmarking here:
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