A strategic management tool known as the "Business Model Canvas" aids companies in describing, developing, and analyzing their business models.
As part of his PhD research, Swiss business theorist and entrepreneur Alex Osterwalder created the canvas. The Business Model Canvas was further developed in a book called Business Model Generation that he co-authored with the Belgian computer scientist who served as his graduate advisor.
Business Model Generation's front cover states that it was "co-created by: an outstanding crowd of 470 practitioners from 45 countries."
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