Driver is a force in the environment to which businesses must respond and that influence the direction of business.
Influence is the capacity to elicit gratifying and quantifiable behaviors and results. In terms of a standard definition, the term influence as well as the people referred to be new influencers are elusive. It is easier said than done to arrive at a shared idea and meaning.
To better comprehend the variation in social capital, both perceived and actual, as well as the consequences of discussions across first degree social networks and across the social graphs of individuals connected across each degree, influence itself is being reexamined (friend of friends and so on).
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