The given statement is True. According to douglas b. holt, brand culture is developed by the manufacturers, popular culture, influencers, and customers.
Building a brand has become a difficult task. This was not the intended outcome of the situation. Most businesses were announcing the beginning of a new golden age of branding a decade ago.
They employed hordes of technicians and creative agencies to bury companies throughout the digital sphere. Buzzwords like "viral," "memes," "stickiness," and "form factor" have become synonymous with branding.
However, despite all the fanfare, these initiatives have yielded relatively little results.
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