__________ uses a single firm to set up two or more marketing channels to reach one or more customer segments.

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ejackson1439 ejackson1439

06-09-2022
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__________ uses a single firm to set up two or more marketing channels to reach one or more customer segments.

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Tutorconsortium322 Tutorconsortium322 · Answer 1 · 2022-09-10T19:29:54+02:00

A mechanism for multichannel distribution uses a single firm to set up two or more marketing channels to reach one or more customer segments.

What is multichannel distribution system?

A sales and marketing distribution strategy known as a "multichannel distribution system" use more than one channel or outlet to contact customers and boost sales.
Starbucks, for instance, uses a multichannel distribution system to sell goods in its own stores, supermarkets, and on its own website. A manufacturer would be another illustration.
A manufacturer can supply distributors with their goods so they can resell them to clients.
The resources of your company could be overstretched if you distribute your products across several online sales channels.
Additionally, employees could become overworked and start making costly errors. Your in-store sales can be impacted if you open an online store.

Learn more about multichannel distribution system here:

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